Placing oneself in the shoes of others by defining needs from the perspective of the customers. The students are required to complete the Lion’s Den Project Proposal document which will be the primary input to determine the participants who will be selected to present at the MediVentor’s Lion’s Den Challenge. This document will be marked by a MediVentor selection committee. The purpose of this document is to approach the project work from a customer / patient perspective and train students in convincing other parties to back their industrialisation efforts.